It started in 1978 with an ordinary coffee shop near Kyoto. Word spread that the waitresses woreno panties under their miniskirts and see-through pantyhose. Similar establishments popped up across the country. Men waited in line outside to pay three times the usual coffee price just to be served by a panty-free young woman.
Within a few years, a new craze took hold: the no-panties "massage" parlor. Competition for customers led to an increasingly bizarre range of services fromfondling clients through holes in coffins whilst they lie naked inside playing dead to interiors catering tocommuter-train fetishists. One particular destination was a Tokyo club called "Lucky Hole". Here, the premise was ridiculously simple: clients stood on one side of a plywood partition, a hostess on the other; in between them was a hole big enough for a certain part of the male anatomy to pass through.