John Crawford was PR Director for Jaguar Rover for 14 years; then PR Director for Jaguar North America for four years; and finally PR Director for Bentley Motors North America for eight years, his work at Bentley leading the global resurgence of the brand. His automotive career has taken him all over the world, providing invaluable experience in the USA, England, Europe and the Far East. John takes readers on a brief journey into the world of luxury, niche automobiles; great drives, and the connections between motor sport and the cars people drive today. John’s major passion and life experience has majored on brand management, brand preservation and brand development. With his global experience he has worked with some of the world’s leading brand experts on recovery, revival, repositioning and renewal.