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Mid-Century Ads

by Jim Heimann & Steven Heller



ISBN:9783836556323
Format:Hardback

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$35.00

Mad for ads: Advertising for the Space AgeGleaned from thousands of images, this book offers thebest of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colorful campaigns painta fascinating portrait of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.

Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything fromguns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of mid-century marketing is at once anevocative period piece and a showcase of design innovationand advertising wit.