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  • The App & Mobile Case Study Book The App & Mobile Case Study Book

The App & Mobile Case Study Book

by Rob Ford and Julius Wiedemann



ISBN:9783836528801
Format:Hardback
Page Extent:382 pages
Book Size:276 x 230 x 26 mm (Height x Width x Depth)

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$57.50

The mobile revolution Find out how to make the most of it This guide focuses on what is a must for all brands if they are to be leaders in the future: being mobile. From applications for mobile devices, such as phones and tablets, to mobile websites, the book includes over 80 stories of how each has cracked into the newest market on the internet, where users are connected 24/7. The five chapters--Games, m-commerce, Promotional, Social, and Utilities--include the likes of Angry Birds, Jamie's 20 Minute Meals, Stephen Fry's myFry app, Flipboard, TweetDeck, Instagram, Adobe Ideas, BBC News, and SAS Survival Guide. This book is a must for anyone willing to understand the world of mobile and connectivity: the two ingredients at the very core of communication these days. Jumping on the mobile bandwagon has enabled numerous companies to prosper and discover new markets. Introduced by Ralph Simon ("the Father of the Ring Tone"")