All wrapped up: An international guide to contemporary packaging design
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world. Designers compete in five main categories—beverages, food, body, luxury, and other markets—and no fewer than 50 sub-categories. Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations which are so much part of our everyday lives. This well of inspiration is not just aimed at design and marketing professionals but anyone with an interest in the creative process of packaging. “Blurring the lines between marketing and art, this publication is a hardcore pop culture bible.” — Plastik, Beirut The editors: Pentawards, founded by Jean Jacques and Brigitte Evrard, both designers, is the first and only worldwide competition dedicated to packaging design in all its forms, and is open to anyone associated with its creation and/or marketing. Aside from prize-giving, Pentawards’ mission is the worldwide promotion of packaging design among companies, media, economic and political authorities, and the general public. Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.