A. W. Reed
Alexander Wyclif Reed, also known as Clif Reed and A. W. Reed, (7 March 1908 – 19 October 1979) was aprolific New Zealand publisher and author.
With his uncle Alfred he established the publishing firm A. H. & A. W. Reed. As an author he was known most commonly as A. W. Reed. Reed wrote many books on topics such as myths, language and place names of both Māoriand Australian Aboriginal cultures.