London Through A Lens

London Through A Lens

The Queenstown Experience

The Queenstown Experience

Selling The Dream

Classic New Zealand Tourism Posters

$27.99
ISBN
9781869664442

Please check with your local bookstore for availability.

More Information
Format Paperback / softback
Book Size 13 x 195 x 250 mm (H x W x D)
Imprint New Holland Publishers
Release Date 22 May 2017
Subject Classification History / Regional & national history / Australasian & Pacific history

Vintage New Zealand tourism posters from 1920-1960 show a glamorous destination for international visitors. In the heady days of early tourism, New Zealand was viewed as a wonderland of scenic beauty, with spectacular sport-fishing, unique Maori culture, diverse geography and ease of travel -with planes and trains transporting visitors all over the country.

This book celebrates the touring exhibition Selling the Dream and features a Foreword by the Director of Canterbury Museum.

The text provides fascinating glimpses into the thinking behind the marketing campaigns of the day, and the posters reveal a young colony growing in confidence and maturity, with signs of an emerging national identity.