Selling The Dream

Vintage New Zealand tourism posters from 1920-1960 show a glamorous destination for international visitors. In the heady days of early tourism, New Zealand was viewed as a wonderland of scenic beauty, with spectacular sport-fishing, unique Maori culture, diverse geography and ease of travel -with planes and trains transporting visitors all over the country.

This book celebrates the touring exhibition Selling the Dream and features a Foreword by the Director of Canterbury Museum.

The text provides fascinating glimpses into the thinking behind the marketing campaigns of the day, and the posters reveal a young colony growing in confidence and maturity, with signs of an emerging national identity.